Graphic design

Beauty with meaning

Yes, we work with colours, shapes, trends, atmospheres... but with other things too and with a great deal of attention of course!

The creation department is mainly concerned with the “image” of its clients. We do what is known as “visual communication”. It is often the visual identity that will give the general impression of a brand. The visual aspect is usually the first encounter with a product, even before it has been tested. A brand’s graphic design must therefore inspire desire, inspire confidence, stand out and be recognisable. Each brand also has its own history, goals and constraints. We try to create graphic contexts consistent with this story.

In concrete terms, the creative team designs the graphic design of a brand, product, service or event. We create logos, brochures, packaging, stationery, graphic charters and any visual element to accompany ideas and convey messages.

Intuition and experience help us in our working process, but every project is different. We always ask ourselves about the customer’s needs, we come up with our creations after interviewing the customer, based on an analysis and for a specific purpose. “What objective do we want to reach with this product? What message do we want to get across?”, are questions that come up time and time again. And the answers for what to do on a graphic level do not come by chance. We often work closely with the brand strategy department, which provides us with concrete analyses before we put our ideas together and start creating.

It is an exciting job! Every project is different, each sector uses its own visual codes.