Media

Press relations are one of the cheapest and most effective communication tools for optimising your visibility and developing your reputation.

Our department works with all the press (written, audiovisual, online and offline), local or national, specialised or professional, general public or thematic…

Our know-how: finding the right angle to interest and convince journalists to share value-added information about your company or organisation, your brands and your products, in order to contribute to making you known and recognised by your targets.

Our missions for your PR

> Analysis of your existing media impact
> Monitoring of editorial opportunities
> Development of your press relations strategy
> Qualification of targeted press files
> Production and distribution of press tools (press release and press kit, expert opinions, open forums, reports, etc.)
> Organisation of press events (press conference; press trip; press trial; press lunch; company visit; inauguration...)
> Accompaniment: media training, language aspects...
> Digitisation of your press relations: 2.0 content and tools, online press area...

All press relations assignments include a performance measurement (press review, reporting, etc.).

Our No. 1 value :

TRUST

Between you & us to create trust between them (the journalists) and you! Creating and strengthening this trust bond, which is essential to the development of your credibility and reputation, requires a long-term approach.

Content production
editing

Earned media, Inbound marketing… without falling into communications jargon, mastering your editorial content is the basis of effective communication!

Substance, form and meaning is the motto of our mission to accompany you in the creation of high added value media.

Our missions for your editorial content

> Leading an editorial committee, setting up a path, choosing illustrations
> Interviews, reports, forums...
> Language aspects
> Activity report, white papers...
> Contents for paper media: brochures, leaflets...
> Content for digital media with SEO (Search Engine Optimisation)

Our know-how:

SUBSTANCE, FORM AND MEANING

What is well conceived is stated clearly, and the words to say it come easily.

Nicolas Boileau
(L’art poétique 1674)